We are looking for a corporate identity which reflects our values of HONEST, SUPPORTIVE and PASSIONATE care.
We are looking for a clean & simple logo which embodies our values - but also tells people clearly who we are and what we do.
We would like ideas for:-
1) simple logo (for website, letter heading, business cards, collateral, advertising etc)
2) logo incorporating our strapline of "dentists for patients"
The logo should be best showcased on a white or cream background.
We want something:-
Light, uplifting, organic, restorative
Caring, compassionate, honest, ethical, professional
We don’t want anything :-
CHEESEY, with teeth in it, or drills, or anything vaguely humourous. Smiley face, toothbrush, smiling people in photographs! NO APPLES or fruit with bites taken from them... nothing that has been over-used.
Be lateral if necessary.
We are stylish, upmarket and classy.
Colours we like:-
Muted – greens, blues, browns, cream – nothing too clinical or too ‘dentist-like’
Imagery we like:-
Natural/organic (leaves, trees, nature); 'building/developing/creation' imagery...warm, embracing... safe, cocooned, trusting...
WE WANT TO STAND OUT – WE DON’T WANT THE ‘NORMAL’ DENTIST LOGO or image…