Knockout is a brand that I am launching, which currently makes a line of sleek, elegant, and modern rings in precious metals. They are designed not only to be beautiful accessories but also to provide a subtle tool for self defense.
Buyers tend to be women of all ages, from millennials and younger to mothers and grandmothers who want to feel powerful and vibrant, and the rings are worn from day through evening.
My goal for this brand is to empower women through the pieces and through inspirational stories. I want to grow the brand to be aspirational, recognizable and sold in numerous stores.
I see the brand as sleek, contemporary, cutting edge, elegant, versatile, and socially conscious.
I have a broad social strategy to promote the brand on my website, Instagram, and Facebook, so I would love for the branding to communicate well across platforms.
I am currently selling the rings on my retail site: http://www.glynt.nyc/knockout/ . I don't see the branding as coordinated or needing to be. Knockout will stand on its own.