TBD - This is part of the job ;)
BuildDirect is the world's largest online manufacturer-wholesaler of building materials. We sell flooring, roofing, siding, decking, landscape and kitchen & bath products at manufacturer-direct prices. Since our launch in 1999, satisfied customers in every state in the U.S. plus over 60 countries around the globe have helped us become one of the fastest growing building products companies in the world.
BuildDirect's primary audience consists of DIY (customers who install the product themselves) or BIY customers (customers who buy product and have an installer perform the installation). Our audience for this particular brand of laminate flooring is budget conscious but still looking for high quality when it comes to their laminate flooring purchase. Even though they are on a budget, they don't want to sacrifice on looks or style. They feel that a European-made laminate floor is higher quality and therefore worth paying a bit more for than a Chinese-made laminate.
We need a name, logo & packaging design developed for our European Line of Laminate Flooring.
The name must be trade-mark free and also not conflict with any industry-related companies after conducting a web search.
European Laminate Flooring has a higher perceived quality than Chinese-made laminates therefore the branding must reflect this. For some European brand mark treatments that I really like, check out Ikea, Miele, Bosch. All very clean, simple, modern with bold color.
We are looking for an original name that is easy to pronounce given our target audience is North American. However, the name needs to immediately evoke the sense that the product is from Europe. We need to pretty much hit people over the head with this so it is abundantly clear that this is a European-made product. Preliminary name ideas that we considered were names such as Europa...this unfortunately is taken but as you can see it is obviously European in origin.
The mark needs to be clean, modern and chic. This is a leading-edge laminate manufacturer so the look and feel of the logo needs to reflect this. We're open to different color options but we want to ensure it reflects a modern look with clean lines.
Rough packaging layout is encouraged. It should incorporate the brand mark and colors. Laminate flooring boxes are typical long and narrow. Dimensions would be 48"L x 8.5" W x 2.5-3" D.