Cal was exceptional to work with! He listened intently to every detail of the project, made our vision a reality, and his communication was timely and professional. If ever we need anything else created, we will certainly use his services . Thank you, Cal!
Interaction and final product were great.
How frasertaylor2 started their logo design journey
Who are you known as?
What’s your company slogan?
"full of stuff"
Tell us a bit about who you are and the people you reach
A start up company looking to interrupt the premium ice cream space The product is aimed at 30-55 year old female shoppers, who love indulgent ice cream, but want more more more!
What industry do you think your business is most related to?
Food & Drink
Other color requirements
purple or red
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name “chokkas” is described in the Australian urban dictionary as meaning ‘full’, ‘stuffed’ or ‘having no more room’. This name is representative of the product - an indulgent, premium ice cream packed full of awesome chocolate pieces, biscuits, nuts, sauces and much much more in every tub. It’s exactly why our tagline is “Full of Stuff”. Best product reference would be Ben & Jerry's. The brands personality is playful and approachable though the product is authentic and high quality. -
The overall design will need to stand out from the crowd. I'm attaching a reference document that shows local premium ice cream brands / packs and then international packs that have a similar concept
I'm looking for a logo that brings the idea to life (i.e. full of stuff / stuffed / packed full). This could be done by the type treatment, or by the incorporation of other visual elements. Alterntatively, it could be leveraged against the tag line rather than the logo - so as not to compromise the simplicity and legibility of the main logo (chokkas)
The brief directs to being playful - but don't make too masculine, as 75% of the shoppers in the category of premium ice cream are female.