MLSimpson brief bio:
“Michael Simpson is Business and Market Development Consultant at Michael L. Simpson Consulting. He is currently consulting with large and small content providers into K-12 and higher education publishing markets.
Prior to his current consulting work, he served as divisional co-founder, Vice President and General Manager for Key College Publishing, a division of Key Curriculum Press, an innovative K-12 publisher. Mr. Simpson moved to Key College Publishing following sixteen years of growth at Addison Wesley Longman, a Pearson company, in progressive sales management and market development roles.
He is a career sales manager, trainer, developer of teams and people, business developer of strategic and partner relationships. His market research skills include survey development and analysis, focus and discussion grouping, and event creation and analysis.”
Tell us a bit about who you are and the people you reach
I'm primarily seeking consulting projects and contracts in higher education, K-12, and educational content provider startups.
Middle, senior and director level editorial, sales, and product marketing managers who need outsourced help and expertise but can't afford another "head" on payroll. That would be me, the off payroll "head".
I need help with the creation of a logo and crisper brand for myself and my new educational publishing consulting business. I need help in five (5) areas, with details and drafts below:
1) Create a logo - would prefer some simple riff on a target/bullseye theme.
2) Create a byline/tagline.
“Helping content providers launch new ideas—because failure is expensive.” Or a more positive spin on that theme.
I've drafted all of the above with some alternatives, but need help in refining and creative presentation. Logo is a big part of it, byline/tagline should line up with logo. You can see my attached draft thinking as you consider logo/tagline creation.