1) Create a symbol that could stand alone and represent the brand name.
2) Use the brand name beside or below the symbol - must use a lowercase "a" in the word "alliance"
3) Use one of theses two slogans with your submission:
a) Quality health care for every family
b) Partners for a life time of health
4) Please Avoid: Hearts, Crosses, Trees, Stethoscope, Image of Missouri, Anything too specific to gender (women) or children…trying to be comprehensive to all family.
5) Artistic Disclaimer: If one of these elements that we mentioned you should avoid is essential to your design, and you feel it is very creative, go ahead and present it.
6) Versions & Colors: Any color, client likes blues. Do not exceed 3 colors, we prefer 2. Show gray scale version. Also a 3D version (if possible).
7) File Type: Final submission must be in vector format (EPS or AI) and in CMYK color mode.