Homeboy did a great job w/ his design and responding to all of our request. The reason he won our competition was b/c he submitted a wholly unique text and graphic design that showed his creativity and interpretation of our design brief ... we had over 500 submissions.
How colbswanson started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
ASMBL is a design and manufacturing company utilizing CNC router technology to change the way we create, build and deliver furnishings and homes, directly to consumers. CNC routers use digital files to create precise joinery in plywood (or other sheet goods) that can then be easily assembled into furniture, housing, or other products.
ASMBL is focused on hacking the building industry (which is bloated w/ inefficiencies) and creating more personalized, easy to assemble and easy to affordable options for consumers.
Target Audience (we have 2):
1. Men and women; Ages 25-55, who are Sophisticated DIYers. They are motivated to save money by assembling products themselves and are comfortable with (and enjoy) experimenting, learning, testing new products-finding high quality products is of great value to them. Their hobbies may include woodworking, MakerSpace, technology, architecture, DIY
2. Small Land Developer/Builder. Their motivation is how quickly they can development a housing community and their goal is to use less labor and offer unmatched value to a buyer.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
We use primarily plywood (engineered wood) to manufacture our products but they have varied finishes (stain, paint, laminates, veneers); Prefer something “natural” or clean-looking; Needs to work on both light and dark colored background.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Like the stylized A which has abstract meaning of travel (loop"
Values we are trying to communicate: Inspiration; High quality design, Innovation/technology; value; speed.
We like the idea of stylizing the lettering of our name (ASMBL) to look like a "tool path" which is what a CNC router machine follows when cutting out the parts (video to see how CNC router works: https://vimeo.com/137785029). We are disrupting the way traditional players have delivered their products to market by allowing personal design and fabrication of all things related to the home and interior furniture (i.e. murphy bed, cabinets, tables, etc.). As you can see in our uploaded images, the cut pieces have intricate joinery/edges that we’d like to utilize in the logo design. The pieces fit precisely and easily together creating very strong structures. We do not want any nails or bolts shown in the design as this type of building doesn't really use either.
Stylistic preferences: “Bold sophistication” with clean lines