The designer will need to create a logo that can be used with or without a ".com".
The design should go with any theme that is like the current theme we currently have. It should not be Christmas oriented because we will be changing the theme of the website depending on what holiday season it is.
An example of a Logo Designers work that I love is..
I just really like that style, and the wonderful use of colors.
The logo should include some type of element that gives it a unique identity, Like a mascot or something. Some potential animals or objects that I think would make a great mascot are...
1. Bear / Teddy Bear
The logo should also look okay without the mascot though, just in case we ever wanted to change it.