We would like our logo to represent a unique and chic approach to the distribution business. Most logos in the undustry are very vanilla/plain or seem to come off of a clipart that includes a vineyard or vine.
Our company named was founded for two reasons: 1) the blue sky is the limit for growth and 2) Colorado is known for our beautiful blue sky days. It would be great to somehow represent the blue sky ideal in the logo.
Our goal is to position our branding as stylish, distinctive, youthful (but not playful), elegant, chic, and a little different. We prefer not to have too complex of a logo.
We would like a logo to be more than just our company name, to represent our business/industry, to utilize 2 colors (max 3 colors), and to be versatile for web, print marketing, brocheres, and all other necessary branding.
We also worked on a play with the "Y" in Blue Sky to represent a martini glass with an olive spear coming out. We like this idea but are not married to it. The attached logo is meant to represent the "Y" martini idea, but we are not enthusiastic about just a plain emblem.
We will also likely hire the winner to design additional marketing materials.