EDIT: so I think everyone had gone for the "Eye" graphic to supplement Eye Care Chattanooga. I think this is probably the way to go. I would like to see clean, professional typography. Maybe use a slightly unique sans seriff type font. I would like to see mostly horizontal layouts with the "icon" on the left, unless you have a great idea. Thanks and I hope this update helps.
Professional, contemporary, clean, fresh, simple
Please no full color, unless it is incredible.
We are looking for a full collateral kit (logo, letterhead, business card, envelope).
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
Here is some stuff off the net that is in the right ball park.