How John Bernard started their logo design journey
We are all about the future of management, and we want you to be a part of communicating this unique way of running a company. We are enlighted people who have designed a system of management that creates an environment and a system that engages employees like we have never been able to achieve before. We need your help as we consult with and train executives to build high-employee engagement workplaces that are enlighted, agile, and profitable -- the place everyone wants to work because the work is meaningful, people are valued, the leaders are human beings and the organization is making a real difference with its brand of success.
What inspires you and how do you envision the design for your business?
We are changing our name to Mass Ingenuity because it is what we are all about. Henry Ford invented the system of management we all grew up in, but it was based on the realities of a Mass Production world (making many of the same thing). The web delivered to us a world of Mass Customization (everything unique) where we have what seems like infinite choice. For companies to prosper they must be far more agile than in Mass Production days, yet our ways of managing are hierarchical in nature and slow to change and imposssible to flex. Mass Ingenuity is an integrated system of management (we call it DOING) and leadership (we call it BEING) they achieves employee engagement at a massive scale -- autonomous action occuring every day at every level of the organization yet in complete alignment with the organization's vision, values and goals. It's a wonderful place to work because it is safe, disciplined, open, human (compassionate), dynamic and inspirational. EVERYONE wants to work for an organization that has achieved a Mass Ingenuity level of employee engagement. This is NOT fluff: Companies that implement this kind of system will be 20-28 more profitable than their peers according to research done by Gallup and others. We sell to CEOs, General Managers and Business Owners with sales of under 100 million and workforces of 25-500.
- Name: Mass Ingenuity
- Tagline: Market Leadership Through Employee Engagement (does not have to be part of the logo -- but ideally the logo would work with or without it).
- Needs to include "TM" and ultimately "R) as it is a name we are protecting.
- We want an icon that visually stands alone and says what we are all about.
- Other than that, we are excited to see your creative ideas.
- It needs to work in B & W as well as be effectively reversed.
- Text-only logo
- A design or font that will become quickly dated because it is very trendy.