Formulate got their new logo design by running a design contest:
A logo for a company that fixes forms
Check out Formulate's Logo design contest…
Art & Design
We design forms and other interfaces where people provide information in order to receive a product or service. These forms can be on paper, mobile, web or desktop. We also provide advice and training on form design best practice, and run research projects into form design. Our target audience for our services are government, corporate and not-for-profit organisations that collect information as part of what they do, as well as the developers, designers, user experience consultants etc who need to learn about form design. Typically our clients are from larger organisations, as they are the ones that can afford to get a specialist to ensure their forms are efficient and effective.
Logo types to explore
Note that in most things I refer to the business as "Formulate", but the official name is "Formulate Information Design". So "Information Design" should probably be included in the logo, but not with nearly as much prominence as "Formulate". Logo needs to work in colour and black & white. Ideally, the logo will convey a sense of: making things simple and clear; relieving stress; helping things run more smoothly; minimising errors, problems and rework; streamlining; modernising. This is all the things we want our clients to experience thanks to our services. As a business, we are warm and personable, but still professional and focused on getting the job done. We are a high quality service — the opposite of 'quick and dirty' — but we don't charge exhorbitant prices and our clients get a great return on investment. Finally, we work in form design because most forms really suck and we know it doesn't have to be that way. We want to make the world a better place in our own little way by reducing the pain and burden of filling out forms. (Attached are versions of current logo — please don't feel constrained by this.)
A$379 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Formulate collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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