wenk absolutely killed this, and was our design leader from end to end in this contest. really captured what we needed, and great to work with.
How Rob (art director) started their logo design journey
The Sharper Edge Decorative Concrete
They primarily do concrete stamping but also do landscape edging, barbecue pits, backyard living areas, patios, fire pits, stucco treatments for brick/block walls. The bulk of our business is concrete stamping that mimics the look of brick pavers and other natural stone walkways.
Tell us a bit about who you are and the people you reach
Homeowners (for new and existing homes). This is definitely a home improvement type of business.
Vector files. Color requirements are open but remember that the bulk of what we do is natural materials (stone, cobblestone, pavers, etc) so not bright colors. You may incorporate the tagline "Decorative Concrete" but the logo should be able to stand on its own without the tagline also.
Consider the ability to embroider the design onto shirts - can't be too detailed like the current logo.