Now IT Matters
I worked for non-profits for about 15 years and started doing IT because non-profit IS systems suck. It's a side business that I started on my own, but have been collecting friends that have skills to work as consultants for me. We're into good stuff happening, and seeing IS and social networks work for small businesses and non-profits.
EXCERPT FROM WEBSITE
No one starts a non-profit because they care about data, they start them because they care about people and they care about the state of the world. So, naturally, data and information systems aren't the center of a non-profits vision, and shouldn't be. But then the day comes when the lack of good data systems start to work against their vision. Until then IT doesn't matter, but after that non-profits pay a little more each day and the costs begin to add up.
Instead of raising environmental awareness, nurturing the needs of at risk youth, fighting for human rights, or coaching job skills for homeless families, executive directors and key staff are at their desks. All to often, those with the most experience are a non-profit's most valuable resource, but find themselves doing jobs that could be given to volunteers or junior staff.
Bottom line, the work the world most needs is being done by non-profits, and that work shouldn't be delayed by system errors. IT wasn't as important in the past, but Now IT Matters.
75% MARKET: Mid-Large Non-Profits ready to invest in IT enhancements.
15% MARKET: Small Businesses
10% MARKET: Non-Business Individuals
The winning design will appeal to Board Members and Executive Directors of Non-Profits who will be the decision makers for IT Contracts. These individuals are often progressive professionals who will be looking for a measure of professionalism, but are also looking for something fresh - not corporate on the conservative side, but not grunge or cartoonish.
what this design will say about our work
- Bold (but not aggressive)
- Personal (over professional)
- IT Edgy
- Apple not PC (if you're using a PC this may not be your project)
- Must not be anything like new GAP logo (see "www.yourlogomakesmebarf.com")
- Must work on following formats: letterhead, web banners (with or without a photo), Icons, labels, woodblock (like b&w on a custom check),
- Must work both in color and in b&w
- Incorporates the "IT" in a way that communicates the double meaning of "IT"
- Must work as a stand alone Icon: Am looking for an identifiable graphic that can stand alone (think icon for iPhone app) without the entire title (think Facebook icon - this could include the word "IT" in it, but am curious to see it both ways.)
- May need to use it as a Stamp (ie. stamping a postcard, paper bag)
FONTS THAT WILL NOT BE TOLERATED (AND SHOULD NEVER HAVE BEEN BORN)
- Comic Sans
- Anything robotic or "Tron" like
- Color preference - earth tones, but often i'm surprised by what works so be creative.
- Am curious if a 50's diner style would work...
- I don't want a computer monitor, but wonder if there is a computerish graphic that could communicate IT
- Interested in shapes of letters or special characters (ie.paragraph symbol) into design compositions but not a requirement