Terry was exceptionally collaborative and helped me to understand the ins and outs of the entire process. It was a joy to work with him. I am super pleased with the end product.
How HelpMyCash started their logo design journey
Help us in our mission: “remove the stress of the consumer when contracting financial products by providing impartial help in the selection and purchase of financial products” We need a logo that helps people understand what we do and why we are different. The values/service we need to communicate are “perfect ethic”; “impartiality”; “proactive help / coaching”.
What inspires you and how do you envision the design for your business?
Our servicesinclude.Assisting consumer understandwhat is important for them, if and how the market can respond to their needs aswell which professionals / companies can help them. We also review contracts on behalf of ourconsumers if they want an independent opinion before they sign.
Our difference isthat: We do not participate in atransaction or earn a success fee so we truly are 100% independent and focusedon what is important for the consumer. We walk side by side with the consumer until they make their decision andbuy their products. We are not intrusiveand let the consumer lead / choose at all time, we are simply here to provideinformation and help the consumer make decisions
Why what we are doing isimportant: Well, as you probably saw,many people have contracted products that they did not fully understand or couldnot really afford. The finance industrylacks transparency and ethic. We want tohelp change that and believe it can be done via the power of internet.
Look and feel: Our image shouldbe modern / different (from banks or financial intermediaries) but notintrusive or aggressive. We have to communicatenovelty while inspiring trust
- Tagline - our only interest is yourinterest (this will be translated in various languages)
- Not oposed to anything as long aswe are taken seriously