We are looking for a new corporate signature for our company which should identify the company in a good manner, expressing our line of business in an elegant, innovative, conservative and timeless way. The starting point for the corporate signature is the logo. After we have decided the logo we want business cards and letter templates in Word, PowerPoint templates, Excel templates and a website template. The first task is to propose one or more logos and indicate or propose a complete consistent Corporate Signature Profile which in detail will be realized in the second phase of the project.
Morgan Dialog AS
Customer’s line of business:
Corporate Finance and Project Development Advisory Services General Profile:
Elegant, innovative, conservative and timelessDescription:
Morgan Dialog AS is offering corporate finance advisory services focusing on building and implementing best practice Financial Models for valuation, Business and Project Development as well as Transaction Support services.
Our advisory services focus on analysis, planning and execution assistance for Management, Board of Directors or Investors on strategy, business valuation and development, project execution and as well as follow up evaluation of the process and its results.
Our aim is to support our clients with value added corporate finance services so that our clients better can make sound business decisions using tried and tested business modeling and execute their plans in a professional way.
We are using a logo today that is very simple. We like the design, but it's not in vector, so it has limited use when trying to bring it to a copy house. We think that the use of the in 3D may as well enhance the impact. The colour palette used so far has focused on shades of dark grey with the use of some colourful elements in presentation, homepage etc. See the logo here
We use Microsoft Office 2007 and understand that for instance it is possible to implement specific colour palettes that would ensure that the same colour scheme and order of colour in presentations, graphics etc. can be assured.
We are looking for the complete Corporate Signature profile package, but we believe in working it step by step. But the winner of the logo contest with realistic guidelines for the rest of the graphical profile, will very well also be the one we want to complete the full package.
The way we see it, we first agree on the logo and guidelines for use of colour palette. Then we decide on the graphical profile with business cards, envelopes and MS Office Templates (Word, PowerPoint and Excel as well as cover pages for presentations. And finally the new web homepage is added. We think that the text in the web page is easier to read when it is printed on a white or light shaded background, than in white on a very colourful background.
We are not looking for a screaming logo. We want to be classic, elegant, innovative, conservative and timeless. The colour palette may well be toned in grey/back The colour palette used so far has focused on shades of dark grey with the use of some colourful elements in presentation, homepage etc. We are fond of gray colours and dark gray / blue colours. Look here. or here
It's important that the whole company name: Morgan Dialog AS has an impact and get the attention elegantly as in bespoken tailoring. So far we have included the line of business, Investment And Project Consultants and Established 1986, in the logo to show what we do and that we have been doing this for some time.
- A logo that says Morgan Dialog AS and a variant with the subtext Investment And Project Consultants and Established 1986.
- Colours should be different shades of gray and/or maybe dark blue
- A Classic Firm look. Rather dull then screaming or fancy.
- A web 2.0 logo with shadows all over the place
- Logos in other colours then gray and/or dark blue
- Logos with money symbols