Emerging Pictures / Emerging Cinemas
Emerging Pictures is the largest aggregator of independent films, opera, dance and other cultural programming delivered digitally to independent theaters throughout the world. Its theater network, Emerging Cinemas, now consists of 65 venues and is growing fast. The digital platform enables smaller films that usually only play in the bigger cities to be distributed more broadly on a cost effective basis, enabling niche audiences to be served no matter where they live. We deliver films from all of the smaller indie distributors, as well as programming that we control. We have the exclusive rights to various operas from Eurpoe, including La Scala; dance from the Kirov and the Bolshoi, and we also produce special one-night-only national events that are delivered live into the theaters. More details can be seen at http://www.emergingpictures.com.
Target audience includes investors, advertisers and consumers. Current demographic is mainly baby boomers, but new niche programming will hopefully draw younger audiences. No matter what the age, our audience is educated, wealthy and they are early adopters.
We want the logo to be clean and adaptable. It needs to work in several sizes, and it needs to be able to be used for both Emerging Pictures (parent company) and Emerging Cinemas (the theater network). Sometimes it will appear very tiny on the bottom of ads, or on the spine of a DVD, and sometimes it will be used on screen in the theaters. We'd like it to feel like the future, but without slipping into cliche. It is tempting to use film symbols, but the fact that we are digital means those symbols (reels, sprocket holes, etc) are looking backward, not forward. One additional factor is that digtal technology is green, unlike old fashioned film technology. I don't think that is our main sell, but it certainly could be evoked.