Logo is for a new Art Gallery and Art Consulting Business that will specialise in Contemporary Art from Asia.
The logo will be used on gallery signage, our website, business cards, stationery and marketing materials.
SOME BACKGROUND DETAILS:
After having lived and worked across Asia for the last 20 years in the banking industry, I'm turning my passion for art into a business. I am launching (with a partner) an art gallery and art consulting business specialising in contemporary art from Asia. We will sell contemporary art from China, Japan, Korea, India and Southeast Asia with a focus on new and emerging artists.
We will start off with retail art galleries in two locations: one in Asia, one in Western Europe. In addition to selling art to collectors and the public at large, the business will also work with corporate clients to advise on art acquisitions and leasing.
The target market for the business is both retail clients and corporate clients. Our target retail clients are art lovers, amateur collectors, and interior designers. The target corporate clients are large and medium-size multi-national and regional companies.
Given the range of clientele, the logo needs to appeal to both the retail market and the corporate market. Retail customers will span a wide range of demographics and ages (25 years old and up).
Most buyers will be English-speaking but the business is expected to attract some local clients in Asia and globally via the website and eCommerce (in the future).
Brand Name: Gallery Asie
Tag Line: Contemporary Art from Asia
Desired Colour Scheme: Open to suggestions for colour; also open to simple black & white designs
Image: the Logo Design, Colour Scheme and Fonts should convey the following values and image:
* HIGH QUALITY
* MODERN / CONTEMPORARY
The logo will be used for a website, business cards, stationery and marketing materials
No cartoons. No clip art or stock images.
Languages: Logo and branding to be in English only but one option is to use a Chinese or other script character in the logo (this is not a requirement, just one potential idea).
Accepted File Formats: Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)
Logo should include full color and black/white version. 72 and 300 dpi files should be supplied for all iterations of logo design in the accepted file formats listed above.
We really want to see different ideas and are not entering into the process with a preconceived notion of what the "Gallery Asie" logo should look like. Black and white and color ideas are both of interest.
We are committed to following the contest closely and giving feedback throughout the process to narrow the focus and give designers the feedback they need to come up with the winning logo.