Completed contest

Logo Design For Australian Lifestyle Group

cameronreilly needed a new logo design and created a contest on 99designs.

A winner was selected from 57 designs submitted by 16 freelance designers.

57
entries
16
designers
1
winner

One of the designers who made it happen

Winner - №12
great job, and excelent service
- Felix2017

How cameronreilly started their logo design journey

Company name

SUAVE

Overview

We own a number of businesses that provide a premium range of lifestyle products and services, from outdoor entertainment to premium cigars and imported coffee. We love to provide our customers with some of the world's finest lifestyle products and experiences. You only get to live once, so why not enjoy the ride as much as you can?

We are presently a small group and the businesses are all in start-up mode. However, we are experienced marketers and business people and have big aspirations, so we hope that the logo will be impressive enough to last us for many years as we grow the group.

Tell us a bit about who you are and the people you reach

As we have a diverse range of products, our audience is varied. However, the common denominator is that all of our customers are looking to improve the quality of their life. They want to enjoy some of the finer things in life and they want to do it in style. Our audience is primarily in Australia but also spreads out to the USA, Europe and Asia.

Requirements

We are re-branding one of our companies - currently http://www.instyle-pergolas.com.au - and launching a few others. The SUAVE brand will stretch across each of them. So we need a logo which speaks to the ideas inherent in the word 'suave' (sophisticated, worldly) but can be applied across a range of diverse products - from outdoor entertainment (pergolas, gazebos) to espresso machines, cigar clubs, clothing, boutique travel, etc.

We think the logo should just contain the word 'suave' - either all in uppercase, lowercase, or a combination. The logo should suggest sophistication and premium quality but avoid pretention. It should not alienate people who don't think of themselves as being "elite" but should be aspirational.

The logo will be used on websites, on uniforms, in print and other promotional items.

We do not require an icon or symbol in addition to the word "suave" but we are also open to any creative suggestions.

We require a logo that will stand as a graphic representation of our companies and the values for which they stand - integrity, style, sophistication, luxury, quality.

As yet there is no defined style guide for the branding, so you have the opportunity to be as creative as possible with regards to logotype, font family and colour palette, however the logo should work in both full colour and black and white representations.

Custom package

US$276

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