Completed contest

Logo design for Baby Products Company

jb1507 needed a new logo design and created a contest on 99designs.

A winner was selected from 165 designs submitted by 52 freelance designers.

165
entries
52
designers
1
winner

How jb1507 started their logo design journey

Company name

Aesop

Overview

Our company is named Aesop. We sell products to parents of young children ages 0-5. We are looking for a new logo.

Our company name is inspired by a popular set of children’s stories called Aesop’s Fables http://en.wikipedia.org/wiki/Aesop. Aesop’s Fables include well known tales like Tortoise and the Hare, Wolf in Sheeps Clothing, and Boy Who Cried Wolf.

Our current Aesop logo is inspired by the fable Tortoise and the Hare (please see attachment).

Tell us a bit about who you are and the people you reach

This logo will be used in a letterhead, website, and a mobile website so it needs to scale well. Our company sells products to parents of young children ages 0-5 so we will target expectant parents, new parents, and parents of pre-school to kindergarten age children.

Requirements

Please view the attached document for precise requirements and details. Attachment includes images of current logo and what we don't like about it, along with images of some logos that we do like.

We want a basic logo with a simple icon on the left and the company name 'Aesop' to the right. We want an icon and font/color that scales well for use on everything from letterhead to mobile websites etc. We want a logo that works well on white backgrounds but also can work well on dark colored backgrounds.

Thank you so much for all of your designs and creativity. We will try to give prompt feedback to designs for revisions, directions, etc all. Thanks again.

Custom package

US$394

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