How Ramesh.kumar started their logo design journey
ZakiPoint - bringing intelligence to point problems
I am an entrepreneur with passion for solving problems using data. I have build technology driven businesses in the past.
I am launching a new business that is looking to combine intelligent analysis of data about consumers to solve point problems. Initially I will be providing consulting and advisory support. The goal is to turn that eventually into a product driven business.
I am particularly keen to take a bold approach to communicating the value of my new venture and services to prospective clients. Seth Godin's book on Purple Cow resonates with me. With the cluttered world around us, we need to stand out like a purple cow.
Zaki means Intelligent in Arabic. The addition of Point is to help client focus on a point problem that can be solved with intelligent analysis. My premise is that there is tremendous amount of data captured by businesses, but rarely analyzed or combined to solve point problems.
Tell us a bit about who you are and the people you reach
Executives of businesses, Sales and Marketing directors, CEOs of small and medium businesses and sometimes director of new proposition in larger companies.
These prospective customers are largely in the US and UK, but may well be in Asia & Europe.
The name ZakiPoint combines Intelligent & Point. The logo should try to bring out this two theme name
Logo should communicate: boldness, creativity, professionalism and clear thinking.
It should also communicate "premium" brand, but no nonsense approach.
- Simple logo that brings the two words together or the emphasis of zaki and point
- font that is speedy and bold in feeling
gimmicky or cartoony figures
The logo should work well online and print. Particularly in social media where I will promote our thought leadership in forums like Twitter, LinkedIN, quora etc.