The logo should incorporate Lustre Consulting as a typeface and should be capable of being reproduced as a monochrome, white on any colour you could name.
We would also like the designer to provide us with a corporate colour pallete (Pantone, CMYK, RGB), for an additional negotiated fee and provide a range of logo formats for us to use. It would be good if the graphic element of the logo could be used separately from the textual element, but this isn’t a “must have”, if the logo fulfills all of the other needs.
To keep it simple, here is a list of what we want, and what we don't.
- Green / natural colourbase, reflecting the environmental aspect. Please don’t restrict the logo colouration to green, we don’t just want a bunch of green options, but do recognise the environmental base and energy / vibrance of the new business
- Eye catching
- Needs to work in monochrome (for use in drawing title blocks)
- Chaotic / too complex
- Flat images