WHO WE ARE: The Smile Center offers affordable dentistry for adults and children. The Smile Center is a multi-unit practice featuring newly-remodeled full-service dental offices that provide all general dental services like cleanings, fillings, root canals, etc. as well as specialized services such as crowns, dentures, implants, veneers and orthodontics. The practices were recently acquired by a parent brand called Jefferson Dental Care, and the is being refreshed starting with the logo and website.
SCOPE OF WORK: Our current logo features funny fonts, a cartoon mascot and bright colors, which we would like to modernize and streamline to be more resonant of adult dentistry in addition to kids'.
The current website and all branding is getting a redesign to be more modern and adult-friendly, and the logo will be a jumping off point to refreshing the look.
We are looking for logo comps that modernize, enhance and refresh the logo design while still being resonant of a brand that has recognition in its respective market. The logo should have a simple, clean design that can be used across all collateral and website. We would like to remove the mascot from the logo, but we can keep within a color palate that incorporates the blues and yellows, although we're open to adding hues that are needed to improve the design. Visit http://www.thesmilecenterusa.com to see the current website.