Intelligent advertising was formed 2 years ago to offer a wide range of internet marketing services. But due to the market and a wealth of experience developing landing pages the business is diversifying to concentrate on landing page development only, including design, development and copy.
Intelligent advertising will focus their efforts on producing landing pages that are a sales power house using direct marketing techniques.
- Sales copy
- Call to action
- Testimonials etc
- Clean design and soft colours, unless for the call to actions etc.
The main aim is to make customers money using our proven landing page techniques and layouts. Few companies currently exist that do this. They are obviously many web design companies but few have the skills to pull off a direct marketing landing page maximizing paid traffic to their pages. The key is great design with development and marketing ability.
The target audience businesses that sell phyical products to the consumer
Please feel free to deviate from my requirements if you have a great idea, I’m a good listener and love hearing new ideas.
- Powerful but friendly
- Two/three main colours
o Light and soft, either one or two.
o Eye grabbing and prominent
- Two main parts to the logo
o The main motif that can stand up on its own, not a letter of the name. This motif will contain the eye grabbing colour as well as the softer colours. I’m open to ideas about what the motif should be. Should it be something to do with being intelligent? Too many sites have targets and things representing hitting targets and arrows representing increased success so none of those.
o The words ‘Intelligent Advertising’ – this needs to be very clear and readable – needs to be alongside on the right of the motif but not in any way touching it. I may ask to see the words one on top of the other.
- The logo will need to stand out against a white background (this may change). You can use white in the logo.
- Finished file format
- The service will be landing pages but I want to re brand as if I could be a product rather than a service.
I won’t go on for too long because I don’t want to hinder the creative process.
Websites to check out are http://www.thewebshowroom.com.au/
Notice how the main colour is used through the sites to pick out important things