Most importantly, the logo must be very attractive and desirable for merchandising on museum retail products (shirts, books, bags, key-chains, etc.). It must work well visually in both large and small scales, and many applications: business cards, stationary, website, coffee mugs, t-shirts, lapel pins, brochures, video, large banners, etc.
We are looking for a simple and eye-catching logo that communicates the idea that people will have a fun, engaging, interactive, and dynamic experience at our first-class history museum. We would like to see designs with colors that evoke the liveliness of the city of Santa Monica. We especially like the idea of incorporating blue as a main color. You may also consider using a historical design.
The logo must include the museum name, Santa Monica History Museum, but should be designed so that we can use the logo and name together or separately. You can use our entire name or our abbreviated name, SMHM.
We do not want cartoon images, juvenile looking designs, or any shading or gradations of colors.
We need final designs delivered in both color and black & white versions with font and pantone color names; and in Adobe Illustrator, JPEG (high-res), and PDF formats.