Need a logo design to STAND OUT in a not so "hot" industry.

jcy1011 needed a new logo design and created a contest on 99designs.

A winner was selected from 79 designs submitted by 8 freelance designers.

entries

designers

winner

Learn more about logo design

Entries from this contest

by GiaKenza

by junmis

by mimie™

by Jmackdesigns

One of the designers who made it happen

Winner - GiaKenza

This design was for a vacation rental and future B&B that we are intending to use as a flagship brand logo for other possible ventures (including food products). The look needed to be both quaint but with touches of sophistication that would appeal to more urban, upscale audiences who we are trying to attract to this space. It needed to thread the needle between various moods. GiaKenza did a wonderful job, creating different 'looks' for our logo, including versions which featured our building, and text-only versions which did not. This helped us to come closer to finding what we needed to envision our own brand and its various uses, something which the other - very talented designers - did not do. It was this insight - that we didn't have ourselves - which set Gia apart from the others and helped us achieve the look we were striving for. Once he had won the commission, he was very responsive and helped us get the files we needed, and make small tweaks to the deliverables, as we worked with our printer. I'm so grateful - excellent work. I strongly recommend and endorse this designer. Many thanks! -chris bennem, proprietor Glen Hollow

- christopher.bennem

How jcy1011 started their logo design journey

Company name

Global Hardgoods

Overview

We are a startup wholesaler/importer of welding supplies in Cleveland, OH. Starting as a two person team we're looking to take what has already worked for us in another country, and make it happen here in the USA.

Our staple products include welding helmets, welding wire, MIG & TIG consumables, MIG & TIG guns, safety glasses etc.

We source welding products from all over the world and deliver them to local markets at great prices.

Tell us a bit about who you are and the people you reach

We will sell directly to OEM's (Lincoln Electric), other wholesalers of industrial products (e.g. OKI Bering), and distributors of welding products (e.g. Airgas).

Direct Global Hardgoods Customers
Many times the person that decides to purchase is a purchasing manager - white male, aged 45-65, usually has a college education, primarily located in the midwest and northeast (at least initially). The characteristics here would not necessarily represent the make-up of the end-users of our products.

End User Target Audience:
We also want to draw the appeal of a younger crowd in order to stand out from the pack in order to draw the attention of newcomers to the welding field. An example would be those going to votech schools to learn welding as a profession (characteristics: aged 18-65 [but focus on 18-29 cohort], usually no 4 year college education rather vocational school training, white males, hobbyist in cars, identify with Harley Davidson brand)

We want to attract the attention of the end-user market while remaining palatable to our direct customers. Both groups value products that get the job done for a great price.

Requirements

You may choose to use an image only or an image and text logo. I am leaning toward an image only logo if and only if the "global" aspect is conveyed while also letting it be known that we sell "welding hardgoods".

Definition of welding hardgoods - any good involved in the welding process that is a solid, physical product. For example, Air products sells gas related to the welding process; that is NOT a hardgood. Wire and helmets are hardgoods.

Attached is the logo we already use for one of our product lines of welding hardgoods. Feel free to reference it, use it as a guide, etc.

Please provide in:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo