Daniel.klayton got their new logo design by running a design contest:
Logo design for Waistcoat & Watch
Check out Daniel.klayton's Logo design contest…
Art & Design
~~WHO AND WHAT WE ARE Waistcoat & Watch is an ONLINE ARTS COMMUNITY, where professional artists and art-lovers connect - and explore the world of art and creativity. Our tagline, which does NOT need to be incorporated into the logo is: "Explore art, and your own creativity, through the power of community." The Waistcoat & Watch website has as its focus our blog (multi-author - written articles, as well as audio & video), a forum, and a marketplace. In our forum, our main sections are 'Explorations into Art,' where everyone participates equally posting topics and discussions surrounding anything and everything art-related, and 'Waistcoat & Watch Guide Series,' where our professional/established artists (the Guides) create and run interactive series, in which they support their audience in exploring their OWN creativity (e.g., a writer running a series to support/guide people in writing their own short stories). The name 'Waistcoat & Watch' comes from the Alice in Wonderland stories - just as 'the rabbit with waistcoat and watch' was Alice's introduction and guide down the rabbit hole, so is 'Waistcoat & Watch' a guide into the world of art - you do your own exploring and creating, we just help you get there/support you along the way. Our guiding philosophy can be summed up in 3 ideas: 1) if you love art, you ARE an artist; 2) exploring creative expression is a valuable and enlightening experience for everyone - whether it's as a hobby, or career; 3) an artist-in-service is one who supports OTHERS in exploring creativity and expression-through-art. Feel free to visit and noodle around our website to gain a deeper idea of who we are and what we're about: www.WaistcoatAndWatch.com ~~TARGET AUDIENCE Artist, art-lovers, people curious about art, people who love learning, intellectual/emotional/artistic explorers. INTERNET-SAVVY - at least enough to be comfortable reading blogs, navigating a simple website, and open to joining/participating in an online forum.
Logo types to explore
~~WHAT WE'RE LOOKING FOR~~ Two slightly different designs/orientations: 1) A logo combining a W&W image (see below) and the words 'Waistcoat & Watch' - the primary use of this will be in the header of our website (www.waistcoatandwatch.com). 2) An image representing the words "Waistcoat & Watch" - this will be used primarily in social media profiles (Facebook mostly), and as such will need to be OPTIMIZED TO FIT WITHIN A SQUARE (think Facebook page picture, recognizable down to 32x32 pixels). NOTE: the logo-with-name (1) could just be the image-logo (2) with the appropriately stylized words 'Waistcoat & Watch' added. The image part of (1) and (2) need not be the exact same, but they can be - and the two image aspects DO need to be recognizably similar. ~~WHAT WE IMAGINE IT LOOKING LIKE~~ ~IMAGE: It might sound silly, but we're going for name-recognition-through-imagery: we're thinking a pocket-watch wearing a waistcoat. We're looking for a modern-looking, 'Web 2.0' (I know that doesn't really mean anything, but I think it will give you an idea) type of look. The Safari logo is VERY close to what we're imagining - just a pocket-watch instead of a compass, and 'wearing' a simple waistcoat. We have the following in mind, but are particularly open to your artistic discretion here: [We're imagining the pocket-watch having a gold rim/case - so mostly yellow/gold, black, and white; we're imagining a black or dark grey waistcoat, with light pinstripes.] ~IMAGE-WITH-TEXT: Probably the exact above image, with the stylized words 'Waistcoat & Watch' added also. We think it might be best to complement the modern look of the image with a more classic/retro text component. We're very open, though, to how you think best to combine the above image with text. ~~WHY WE'RE LOOKING FOR A NEW LOGO~~ We've realized that we're currently struggling with name-recognition and name-retention - people just don't easily remember the words/name "Waistcoat & Watch" We want a simple, recognizable, and memorable logo that reinforces and clearly evokes the name "Waistcoat & Watch" (again, which is why we're looking for the simple image of a pocket-watch wearing a waistcoat!). ~~WE ARE OPEN TO YOUR IDEAS!~~ We've tried to be as specific as possible in this brief, so that you have a clear idea of what we're looking for. BUT we do realize that YOU are the graphic-design/logo expert - not us! So, we are very open to your ideas/inspiration. Just remember - what's most important is that the image CLEARLY and MEMORABLY evokes/expresses the words "Waistcoat & Watch."
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Daniel.klayton collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Yellena has been fantastic throughout! Kept contact open throughout, went above and beyond consistently and constantly refined designs until hers was the clear winner. Thank you!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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