This is an ebook business. The product is a guide for writing term papers. The target market is university and college students.
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.
Darker blues and greens (maybe with black) offer sense of authority. Pop with gold might be nice. Other ideas?