Logo for Discount Eyewear Business

A new business is starting up, and will sell prescription glasses via the internet. As long as a customer knows his or her prescription, they'll be able to order their glasses in a variety of frames, and get them at a massive discount.

DiscountEyewear.com.au

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

As a new business, there is no existing branding to worry about. Choice of colors and imagery is left to your imagination.

The domain name will be: discounteyewear.com.au
The website has not yet been developed.

The logo should be recognisable at small sizes, and we expect it will also later be used on business cards and other stationary.

The website will take the angle of heavily discounted, but not 'cheap' (as that word implies low quality, which these are not).

My imagination at this point is limited to an iconic eye, or stylised glasses. Perhaps you can come up with something better?

I figure that the icon could be either 'just the icon', or could have the domain name text in there as well. I leave this up to you - if you've got other ideas, please try that too.

Obviously, given our target market, we would like the logo to be recognisable to those with eye trouble. So don't make any text too small, or low-contrast, etc.