How Fresh to Door started their logo design journey
We are looking for a logo for that is fresh, vibrant and healthy for our new business. It needs to be simple so it can be applied across many mediums, incl vehicles, business cards, on boxes etc. Our name Fresh to Door must be strong within the logo. Be creative and most of all have fun!
Fresh to Door
What inspires you and how do you envision the design for your business?
Fresh to Door is a supplier of professionally boxed, high quality fruit & vegetables. We deliver to homes and businesses along with schools that use the fruit & vegetable boxes as a nutritional fundraising product. Each box contains the everyday items one would purchase from a retail outlet though the Fresh to Door fruit & vegetable boxes are priced below, and is of a higher quality, than regular retail outlets.
- Item 1...• Must stand out from the crowd.
• Must convey our personality – healthy, community focus, nutritional
• Mediums - Must be transferable to any online or print medium, ability to display reverse block.
• Must be memorable and easily recognizable.
• Must be gender neutral – appeal to both male and female
• Must include the full name
• will be used for printed material, letterhead, business cards, on vehicles
• Tasteful, respectful, community, health
• Clean typefaces
• Needs to be able to be blown up to a size big enough to fit on the side of a small van
- Item 1...• No overly complex design that would make it hard to replicate across many mediums
• Too much fruit imagery in the logo
• No reverse paneling. A neutral background is better!
• No images of vehicles, vans, cars etc