The logo should consist of two parts:
a) an aesthetic rendering of the abbreviation "SUB" (capital or lower case letters) adjacent to b) the logotype "Niedersächsische Staats- und Universitätsbibliothek Göttingen"
Colors: The use of colors and gradients is limited (see specifications).
Typeface: the logotype "Niedersächsische Staats- und
Universitätsbibliothek Göttingen" (b) must be set in OPTIMA. For the graphic element "SUB" (a) no typeface is specified.
No books: Representational elements -- especially books -- are not desirable. The logo should restrain itself to an original rendering oft he letters "SUB" and establish this as a trademark. Supportive graphic elements are possible.
Features: Since the logo should not expire before 20 years, its design has to be expressive but timeless. Borrowing too heavily from trendy Web2.0 designs should be avoided.
Specifications: At least two variants have to be designed:
1) a letterhead version (dark on white paper, see sample at http://tinyurl.com/kvh4wn). Alignment (left, right) and font size may vary.
2) a web version for the website of Göttingen State and University Library (to be relaunched in January 2009) -- white or gray on dark blue (see sample at http://tinyurl.com/nhn9e9).
Here is an example of a logo that we like: http://tinyurl.com/mmegc9