We have an existing logo from the company (formerly called "Air Force Heating and Air Conditioning"), file attached. We are looking for consistency, and a refinement and transition in this logo. A better logo, but not necessarily a new direction.
The red/ blue combo and the snowflake/ sun icons are pretty cliche, it's up to the designer whether to keep colors or elements, or find a new way to display them. If so, you'll need a new color and/or icon for plumbing. But really we're looking to be a little more classy than the typical pipe wrench icon. Some type of unique icon or "bug" that incorporates the 3 services might be a good solution.
It needs to say the words "Force Home Services", and should have a optional tag line that reads "Heating - Air Conditioning - Plumbing".
The typeface for the word "Force" definitely needs to be lightened up, and be less masculine and "forceful".
Needs to have the values of: reliable, safe, secure, strong work ethic, fast, professional, clean.
Current colors that have been used are inconsistent, but feel free to incorporate any. Again, they are cliche, but if the logo is refined and unique enough I think we can leave the colors. Here's what has been used in current marketing efforts:
Red - PMS 185 C, PMS 1788 C, CMYK 0-95-98-0
Blue - PMS Process Cyan, CMYK 100-0-0-0, CMYK 75-23-0-0