Logo for hedge fund
Nantahala Capital needed a new logo design and created a contest on 99designs.
A winner was selected from 66 designs submitted by 17 freelance designers.
One of the designers who made it happen
How Nantahala Capital started their logo design journey
Company name
Nantahala Capital Management, LLC
Overview
Nantahala Capital Management, LLC is an alternative investment firm focused on equity market neutral investments.
Nantahala National Forest is located on the North Carolina and Tennessee borders. The feature attraction of the region is a magnificent river gorge. Nantahala means "land of the noonday sun" because the steep gorge only gets direct sunlight during the middle of the day.
Tell us a bit about who you are and the people you reach
Our target audience are accredited investors in the alternative investment space. This is not a media heavy market and as such we would like to keep things simple, yet strong.
Requirements
We would like a logo that can be used on business cards, office signage, as well as letterhead and digital media.
The logo should convey the roots of the word "Nantahala" as well as stability and prosperity, to the extent it is possible.
We are open on color scheme, but would like to avoid using the red color pallette, as it indicates losses in the financial world. Blues and greens would be our primary choices, but are open to other suggestions
We would obviously prefer the end files in vector format.
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