Nailed the logo from the get-go. Made good adjustments from feedback given with the fonts.
How Content Doctor started their logo design journey
Who are you known as?
What’s your company slogan?
Appraisal toolkit for doctors (not essential so would want with and withouts so we could see if too busy)
Tell us a bit about who you are and the people you reach
Software company that facilitates doctors to be appraised (have a performance review) by their peers, patients and superiors. The system also enables them to store their continuing professional development points. Acts as a folder that enables upload and download of documentation to prove they are fit to practice. Target audience are doctors as well as their employers (hospitals for example).
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Want a modern fresh look for a new business in Australia. This is a software company that enables doctors to keep records on their performance including their continuing professional development points and 360 feedback from peers, bosses and patients.
Blue - use the blue here http://clarityoz.org.au and the orange or similar colour if run with a contrast or just do the logo with one colour (blue). Doctors are nervous of this service and we need to engender trust.
Want to downplay the Oz so make it more fluid and less obvious (it's mean to to represent that we are the Australian 'sister' company). The business is a software company that facilitates doctors to be appraised (performance review or what is known as a 360 degree reviw) by their peers, patients and superiors. Suggest play with the O and downplay the Z. Look at having the O to mean 360 degrees (maybe an arrow or compass - google 360 degree images and you'll see what I mean). The system enables the doctors to keep a portfolio of information and to enable the download and upload of information they require for performance appraisal so could play with the download button as a logo (maybe reverse out?). See the export icon here as example https://www.sketchapp.com/features/#exporting
Relationship with parent company
It is part of a company HLA (HLA.org.au) and on correspondence will need to show its relationship such as QPMA has done here (see right side of page) http://www.qpma.org.au