I am a freelancer working with freelance programmers to create very usable and beautifull iPhone apps for customers. I am doing the UI and the project mannagement.
We will work with clients that are prepared to pay a little extra for a well designed UI but not willing to pay large design companies for the job.
Main customers are other companies that would like to either brand their company in the App Store or people having a good idea for an app.
We would attract people that will pay more than what it will cost to have a freelance coder to do the whole app development but not are willing to pay an expensive company for the job.
I am looking for a simple and very aesthetic design. The logo could reflect something about new ideas or pleasant design. It does not have to look like something but could be abstract, but done the right way a logo that looks like a known object or thing might be ok.
It could as well be the name "ideaps" in a pleasant font and color.
It might as well be web2.0'ish.
Less colors is better than many colors.
Logos I like because of their simplicity and elegance:
What there should NOT be in the logo:
-the color blue
-stock images or clip art
-Text processed by Photoshop filters