I'm thinking of red, black and white as the colour scheme.
My initial concept is a maple leaf made of stone, viewed partly in profile to show that it is thick enough to be strong & solid. It should not look too cartoonish, but more like an actual large boulder shaped like a maple leaf, that you would have fun scrambling onto. I'm thinking of a stylized leaf, like the one on the Canadian flag, rather than a realistic leaf.
The words "True North Climbing" could be wrapped around the leaf in a circle, or they could be stacked up underneath:
perhaps in a rocky font?
I'm open to other concepts as well. I want the logo to look classy, and make people thing that this is a cool place that they want to check out.
The log must be suitable for the following uses:
- web site
- embroidery onto clothing/hats
- printed onto water bottles (single colour version)
- business cards (yes, I know that's a different design contest, but the logo will need to work on a business card - not too much detail to be scaled to that size)
I'd like the logo submitted in Adobe Illustrator format (scalable vector format), as well as JPG images at a few useful resolutions.