This shoe is a new ballet flat style shoe that is extremely thin and lightweight, so that it can roll up into a small size and fit into virtually any purse or clutch! Perfect for women who love to wear high heels but hate the pain of walking in them. Never again will they have to walk home barefoot from that club or wedding, or carry around clunky sneakers for that urban commute. Fabbys roll up to fit into most small purses so that you always have a stylish backup pair of shoes.
young women, ages 18-25...
that wear high heels and/or commute
open to creative ideas... want something simple, appealing to the target, that still suggests or communicates the nature of the product. This logo will both be a product logo and a corporate identity. On the product, it will be stamped on the inside of the shoe, and also on the packaging. Web sales will be one method of distribution, so the logo will also appear on the website design.