Chalmers Private Wealth
My business is brand new - however the client relationships are all pre-existing. So I know I can't fail. I work with people to manage their investments, tax, cash-flow etc. I simplify complicated stuff. I guide & advise. I am located in a rural setting in Goulburn Valley, Victoria, Australia. I am 32 years old but the average age of my customers is 60 years old. I take on the role of "most trusted adviser" and am the first person my clients ring for anything to do with their money.
The existing clients tend to be self-made wealth and pay high fees for high quality advice, they don't however want a brand that is flashy or common. We will be targeting new clients who are already independently wealthy or are working on getting there.
I need a logo to go on business cards & letterhead, but it will also take prominence in a website & signage.
The business is not showy or brash and has a boutique & exclusive feel whilst not flaunting wealth. The personality we are trying to highlight is trustworthy, qualified, professional, quality, personalised, confident.
My personal writing style is similar to font Edwardian script.
I am happy to let the designers be creative to get a logo that will fit the business - but not be boring.