Completed contest

Logo for on-line lingerie and ladies clothing retail business

Auslife needed a new logo design and created a contest on 99designs.

A winner was selected from 226 designs submitted by 31 freelance designers.

226
entries
31
designers
1
winner

One of the designers who made it happen

Winner - RotRed
Great Job! Weill definitely use again in the future!
- lollipopsclothing

How Auslife started their logo design journey

Company name

Angels & Divas

Overview

Hi, I'm Lauren, I live and work in Australia, and I run a growing business selling womens' lingerie, clothing and accessories. I currently operate through eBay.com.au and am in the process of designing my own website (link to web template below). If you plan to visit my eBay store, that's fine but please bear in mind I will not be selling the sunglasses on my new website. I also plan to expand my range of lingerie, clothes and accessories. e.g. handbags, jewellery.
I am passionate about what I do and strive for customer satisfaction and quality service.
My shop helps women of all shapes and sizes feel good in what they wear. ( I sell a range of plus size items).
I sell good quality goods at low/affordable prices.
This is hopefully the first of a number of design requirements as I plan to expand my business and set up websites in addition to Angels and Divas.

Tell us a bit about who you are and the people you reach

Target audience will be mainly women, but I also have male customers buying gifts for their partners.
Women of all sizes should feel comfortable buying from me.
Women of all ages are regular customers, although most customers will be under 45 years of age.
I'm an on-line business so the target audience is on-line buyers.

Requirements

I need a logo that will help build my brand, both online and through local advertising. The logo will be used online but also on marketing materials such as local television advertising, fliers and business stationery.

Here's the webtemplate where the logo will feature:

http://www.templatemonster.com/cate…e=&author=

Although this webtemplate currently shows just lingerie, please bear in mind that that is not all I will sell.

The logo will be a feature of the website and will therefore need to 'tie in' with the website. I like the deep pink and black in the website so would probably like to see those colours within my logo - although I am open to your own creatvity / concepts.

I'm looking for a logo that oozes stylish, sexy, modern and elegant - it needs to be striking and simple
So no cartoons please.
No 'tacky' Angels. Nothing that looks too sleazy.
Simple and not too busy
I'm open to ideas but am thinking of Angels and Divas (or '&' is good too) wording with a nice icon.
I'd like to be able to use the icon from the logo, independently from the logo as well (e.g. use simply on letter head or business card)
Font needs to also be classy, but readable online

I need the logo in file types that allow use for all web and print.

Custom package

US$392

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