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This is a clothing brand for men, usually from 20-45 years old. The target client is a person that likes racing cars, motorcycles, games and science fiction design.
We sell jackets, T-shirts, and in the future other products like backpacks and Pullovers. We want to give a masculine, sophisticated and sport looks to the logo. A good design will be bold, a little bit aggressive, sharp and not overly complex or too simplistic.
You can look for inspiration in logos of car brands, game design and Coat-of-Arms. You probably are the right person if you like F1 racing, Assassins Creed/Call of Duty and Sport bike design. We would to give a more "European look" with classic features that don't age quickly. Please, avoid harsh gradient colors, reflections and flares. Try to use solid colors, especially Red, Black, White and Gray. Maybe some Dark Blue or touches of Orange, but do not over use it.
We would like to be able to use the word Mark or the Pictorial mark alone.
You can create a Crest, a cool Letter mark, but it should be able to work along with the name. We would like to use the logo all by itself in some products. But the symbol should be a little bit stylized, not extremely complex, even though it has two versions: One "official" with all the details and another short version
- Clothing Brands
- Car Brands
Massive Black design (a concept art company that worked for several games)
- Other companies and symbols
Dark Horse Comics
Flag of Albania
Flag of Montenegro
Coat of Arms of the city of Flanders (The black Lion on the yellow background)
Game of Thrones (but a modern version of the crests)
We would like to see things like
Even though I posted as a reference one very complex coat of arms, it is just for overall reference. Overly complicated logos are, sometimes, very dificult to apply on clothing.
Thank you for your attention.