Planning launch of single packet/sachet sweetener. Made from Stevia, the all-natural plant that is several 100 times sweeter than sugar. Current brands lack personality. Need brand illustration to accompany brand name and tag line, which we will supply. Need font recommendation on brand name and tag line, as well.
Free & Sweet
Design a brand built around the name Free & Sweet, and the tagline "Calorie-free sweetness ... from the Stevia plant". Would like an illustration of an appealing character - remember Betty Crocker or Mr. Clean, that gives the brand a personality. Brand would incorporate the product characteristics - all-natural, pure, green, no-calories, a plant. Competitors in the category are Truvia and Purevia. Design will be used on a single pack of sweetener (small) and on the front of a box, for sale in a supermarket. Generally, think of the full brand as a rectangle, with the brand name on the left, the tag line in smaller font below, and the illustration fitting in nicely to the right. Not necessary, but and idea to help it all fit together. Alternative, brand could incorporate "green" natural elements only.
- clear, clean font that is readable on a small packet of sweetener
- clearly differentiated from other sweeteners in the market
- background is either white or green
- could be 4 color
- vector format
- identify font types and colors
- ability to co-brand with a customer
- anything that would alienate a male or female
- nothing too childish
- clip art or generic art