We need a colour logo for 'Weigh it Up Australia' that can be used across print & online.
You can be as creative as you like however if any accompanying images are used, then they must clearly represent what the program is about.
We would prefer a bold, simple logo.
We don't want cartoons as we're targeting 18+ year olds. The program is credible and supported by countless professionals from GP's to Psychologists to Personal Trainers.
Here's an example of one we like 'The Biggest Loser'. It's clear and visually bold.
Another one we like, the scales are a good idea however we think it's too masculine for our audience:
Feel free to try different colours. Originally we thought red & blue as to match the Australian flag however greens and blues are most widely associated with health, fitness & well-being.
Web file format - .jpg and layered .psd (RGB)
Print file format - .ai (CMYK) & PDF