How Steamboat Biz started their logo design journey
Steamboat Business Solutions
I live in Steamboat Springs aka: Ski Town USA. http://steamboat.com/
Over 80 Olympians have been produced in this town and I am one of them. I have worked in several real estate and other companies for a while but after being laid off for cut backs in early 2009, started my new biz as a small business admin assistant who can be outsourced to those who cannot hire full time staff, but really need help. So far my clients include doing general business management and fund raising events for the local disabled sports program, a political campaign that went to referendum, a real estate brokerage firm for their Social Media Marketing.
My tag line is: "Keeping Steamboat Business Moving"
My reputation is for thoroughness and diligent work, very reliable. (I am trying to get more testimonials on my website.) I would like to convey this in my messaging as I start to brand myself better now that I actually have time to focus on this.
Tell us a bit about who you are and the people you reach
My logo, ideally, should attract the type of business client I am trying to reach.... Forward thinkers who want to grow their small businesses, adapt to emerging technologies and who I can learn from as well. They have respect for my time but know they can count on me to get a job done in a time crunch. Young urban professionals with their own small businesses. I want to be seen as tech savvy, although I still have a lot to learn, I am far in advance of many other assistants in town. In this small town, people do a lot to support the local community through volunteerism and trying to buy local. I want to be seen as the person who will support local business. Everyone also knows your business in a small town and word of mouth referrals often take place in the local eateries and bars, and I would like to be the one people talk about that I have a cool modern brand, an excellent referral service business to other professionals, and a reputation for service.
Steamboat/ski area can be played upon, Olympian can be played upon, 'moving forward' is a theme. Nothing too kitchy like a Steamboat chugging along. I know it's a ridiculously long name but would like initials SBS or the full name incorporated if possible. Themes are: classy, professional, modern. Any font or color(s) reflecting this are OK. (Don't use my pic attached - I just think sometimes it's nice to see who you are working with.)
Files would be ai. jpeg, relatively simple stuff. It would be great if it could have an avatar version.