Front Porch Pickings
I am a 30 something mother of two and am launching a new business with my dad. Our idea is to deliver fresh, local and organic produce in the form of a weekly basket. The basket will contain a variety of fruits and vegetables depending on what is fresh and in season at the time. Customers can choose different size baskets and decide if they want all certified organic, conventionally grown local produce or a mixture of the two. Our goal is to improve the health of the people in our community, encourage earth friendly practices and support our local economy.
Our target audience is anyone interested in a more healthy lifestyle- especially families with children. While we expect interest from people who already eat healthy and organic food we also want to target people who may be hesitant about eating organic because of the price barriers. We will be doing target marketing at elementary schools (especially the teachers and hopefully word will spread to the parents) and to assisted living facilities where people have less access to grocery stores. Our most likely target market is other moms.
We are looking for a logo with the name of our company with some kind of picturesque scene. I am envisioning a front porch with a basket of fresh produce on it. Maybe a rocking chair and/ or a setting sun. We want to convey health, nature and community in our logo. Attached is our brochure that I am working on (sorry it is just a screenshot) to give a better idea of colors and styles.