A logo with clear lettering of the title "Total Health Nurse".
A graphical logo would be great. Active and engaging. Colorful and inspiring - promoting a healthy, active lifestyle in mind-body-spirit.
The catch phrase I am using:
TOTAL NURSE HEALTH
the essential kit for improving your nursing life
dedicated to the well-being of
Every Nurse – Every Where
I want it to look clean and sharp yet also a little organic.
Since there is a wide range of nurses with so many different personalities, I think a design that can speak to a wide audience is important. If it only captivated the younger nurses it'd miss a mass amount of older ones. If it was too traditional, the younger ones might think it was granny gear.
I don't mind some health care related icons in it, yet can do without, and do not want a lot of them in the design.
Please no red crosses, needles, stethascopes, medicine bottles, or nursing caps & uniforms (we don't wear those anymore), etc. This is about Total Nurse Health - practices and programs for the mind, body, spirit of somebody who works 12h shifts in intense hospital environments.
The logo must promote vitality and yet also personal enjoyment.
I don't want it to have a medical or johnson & johnson feel, but more of a happening trendy Oprah, Yoga Journal, Patagonia, Icebreaker.com feel to it.
Quite the mix of flavors. I know you already have great ideas. Thanks.