Kalamala.com is an online grocery store, mostly targeting the Persian and middle eastern communities. Established in 2004, we are currently migrating our site to a newer, more efficient, and easier to use E-Commerce Solution. In honor of this redesign we wish to employ a new logo.
Kalamala serves the 25-45 middle eastern community. We offer prices that are competitive to local markets, and many of our products are not widely available in many states. Our customers have a sense of nostalgia when visiting, seeing many goodies and favorites that they have not had access to for many years. We do not wish to be perceived as too fancy or high priced. We serve customers internationally but most of our customers do reside within the USA.
This logo is going to primarily be used for our online presence as such the following are important to us.
1. We would like a primarily text based logo, we want the 'Kalamala' to stand out only be accentuated by a graphical element.
Example: Think more along the lines of Amazon, Barnes and Noble and less like Apple and Firefox.
2. The logo should not be conceived as 'extra-fancy', 'expensive', or 'elite'. We do not want our customers to associate the website with exclusive(expensive) gourmet products, but rather as a supplement to their regular grocery shopping.
3. Design should be in line with other design elements and not stand out too much. (See attached image for what new design looks like.) Please note: minor alterations to the site color scheme will be considered to fall in line with the logo if it looks good. So don't be daunted with current color scheme.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Attached you will find the following files
1. The new website - the logo would take the place of the current 'Magento' logo, as well as the text to the right of it.