How Clemens Fischli started their logo design journey
Amphiro is a start-up company in the cleantech/energy industry. Amphiro’s smart water meter displays the amount of water taken from a tap in an appealing way, aiding admeasurements and, by providing consumption feedback, helping to conserve drinking water and energy. Moreover, our product adds a new level of comfort and control to water taps and shower installations. For more information on what we do go to: http://www.amphiro.com
Tell us a bit about who you are and the people you reach
Our product should attract consumers who are both style-oriented and open for sustainability topics.
Although our product helps to save natural resources and reduce CO2-emissions, we want our logo to come across as elegant and innovative. It shouldn’t be too “green” - but you might want to surprise us and figure out how to add a slight touch of environmentalism to it without losing its elegance.
It’s important to us that the logo looks appealing in black and white too. We might want to engrave it into faucets and fittings. So it should still look good in monochrome. The file should be delivered as a vector file. It must look good when printed on a business card (2cm/0.75inch) as well as when used on a poster.
We know it’s challenging, but we will give feedback through the whole process so we can go thru this together!