Completed contest

Logo for NYC oriented transportation website

Rufus needed a new logo design and created a contest on 99designs.

A winner was selected from 176 designs submitted by 32 freelance designers.

176
entries
32
designers
1
winner

How Rufus started their logo design journey

Company name

streetparknyc.com

Overview

Streetpark, llc, is a NYC based company about to launch a website that will fundamentally change the way New Yorkers use cars. Our application is in the last stages of development with an anticipated launch date of 11/25. The majority of our users will likely be affluent, 25-49 year old people who live in and around NYC.

Tell us a bit about who you are and the people you reach

We are targeting people who have cars (or people who drive) in and around NYC. Initially we will concentrate on three neighborhoods--Upper West, Park Slope (Bklyn), and a downtown neighborhood. We hope to expand to more of the city by the end of next year, and have plans to launch in other cities as well. We expect most of our users to be fairly web savvy people, many of whom use social networking sites and other internet resources regularly. Many, if not most, will also likely be smart phone users (which our site is designed to take advantage of).

Requirements

The website address--Streetparknyc.com--should be prominently featured, and the logo should reflect the urban nature of the service (ideally it will not be specific to NYC, although it should work well for a company that at launch will offer its services only in NYC). The service will be exclusively used by people who drive cars in the city, so that should be reflected in the design. There does not necessarily need to be a realistic representation of a car, but a logo that reflects the difficulty of parking in the city and the fact that our service will make this task much easier is desirable. We are offering a completely novel service and the logo might therefore reflect the innovative, original nature of our service.

Custom package

US$534

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