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Current maternal-fetal monitoring devices (standard toco strain gauge and Doppler-based ultrasound fetal heart rate monitor) are frequently inaccurate (with a failure rate up to 35%) and notorious for requiring frequent adjustments by the nurses. They don’t work well, if at all, with obese moms. Tight Velcro belts holding them on are uncomfortable, especially for obese moms. They also tether mom to the display monitors, reducing mobility, and further increase the nurse’s workload. The “gold standard” alternatives - the intra-uterine pressure catheter (IUPC) and fetal scalp electrode screwed into the baby’s scalp (FSE) - are invasive, require adequate cervical dilation and ruptured membranes, increase costs, and risk infections.
OBMedical’s LaborView (this brand name will be the subject of another contest) is a state-of-the art digital signal processing monitor for mother and child, allowing maximum physical freedom and comfort. It meets the needs of OB doctors and nurses for more accurate, reliable, and comfortable maternal fetal monitoring. The device is completing 510(k)-enabling clinical trials and will be filed for clearance in 2013.
Target audience: OB doctors, OB nurses, midwives
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Medical & Pharmaceutical
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This is a start up business. The logo will be trade-marked, used on stationery, used on the web site, on business cards, and PPT pitches. It will be followed by a brand name contest for the actual product, the DSP maternal fetal monitor