Completed contest

Logo for a personal finance web/desktop application

penfold1251 needed a new logo design and created a contest on 99designs.

A winner was selected from 140 designs submitted by 31 freelance designers.

140
entries
31
designers
1
winner

One of the designers who made it happen

Winner - bbueno
Very responsive! Would definitely use bbueno again!
- Wagatlanta

How penfold1251 started their logo design journey

Company name

cointrail

Overview

We are a lean start-up company developing a web/desktop application in the realm of personal finance. We take a pragmatic approach to managing personal finances, applying technology where it makes sense.

Tell us a bit about who you are and the people you reach

Young professionals who need to keep on top of their simple, yet evolving, personal finances. People like us who do not want to spend a lot of time or energy doing so.

Requirements

* Primarily typographic; focused on the product/company name (cointrail)
* Symbols are okay and encouraged; ideally separable from the text
* Optional tagline: "increase your means" (prefer lowercase for all text but open to ideas)

What should the logo represent? We want to communicate:
* A zero effort - even fun - approach to personal finance
* We cover the areas of online banking, budgeting and increasing your means (as in "live within your means")
* Some words and phrases we like: where is my money going? (i.e. cointrail), assets, budget, cashflow, money, a visual approach to finance, continuous improvement

Key technical requirements:
* Simple; colour is great but must be used sparingly; should also work well in black & white
* Scalable; must be easy to resize (vector file format); ideally representable in a favicon
* Should be versatile; usable across web/print/mobile mediums
* Ideally, the text/typographic aspect should be easy to use separately from any symbols/artwork

Things to avoid (however we are open to suggestion or well executed concepts):
* Clichés (e.g. globes, swooshes, Web 2.0)
* Drop shadows and mirror images
* Gradients (unless a flat colour version also works)
* Cursive typeface
* Please do not use any stock images or clip art in the logo

Custom package

US$350

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Deliverables

AI
EPS
PDF
PNG
JPG

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